We have seen revenue flywheels, revenue funnels, and revenue pyramids. Why not another analogy?
Growblocks says let’s visualize your GTM process like a factory. Inputs are leads, prospects, partners, etc. Outputs is revenue, retention, expansion.
Factory framework to go layers deeper
What I appreciate about it is how you can see all the components, interconnections, and workflows to help you get to root cause when there’s a problem.
For example, if you are not hitting your SQL or MQL targets, you can go upstream and investigate the scoring. Unpacking scoring, you uncover an issue with the ICP narrative and definition. Another layer down, you can see how this affects the entire velocity of your factory/organizational workflow.
Pair with other protocols
My recommendation is to use this visual but also combine it with other protocols, such as the required capabilities matrix. This way, when you uncover the root cause, you also know the specific owner(s) of that sub-component to address the issue quickly and improve downstream results. You can also combo this with a data dictionary to identify the data flow of the root problem within your tooling and systems, enhancing data integrity, business agility, and operational efficiency while reducing the chance for second order errors.